It is true that the Windows Phone has been struggling mightily to even get into the same ring as Android and iOS. Microsoft is doubling down on the platform by making it easier for the Windows Phones to hit the market. Microsoft has recently collaborated with nine hardware companies like Foxconn, Karbonn, Gionee, Lava (Xolo), Longcheer, LG, Lenovo and ZTE. Most of these companies might not be immediately recognizable but together, these nine companies make 56 percent of the smart phone market across the world. This was confirmed by the Windows help team.
Microsoft also has another important partner- Qualcomm. Windows Phones now will be able to run on Snapdragon 200 and 400 processors. These are not the top-end processors, but these processors fit in nicely with the emerging markets that Microsoft Corporation is trying to target with the new hardware partnerships that they have done recently. On top of this, the hardware manufacturers will be able to make Windows Phones with the Qualcomm Reference Design program. This together with the relaxed hardware requirements means that the hardware manufacturers do not need to jump through the extra costly hoops to manufacture Windows phones. The same phone that can run Android operating system can now run the Windows Phone OS.
With the recent partnership of Microsoft, the barrier of entry to making Windows Phones has been significantly lowered. Dual SIM support is also being introduced in the Windows Phone, together with another addition, Live Tiles for each SIM. This will allow the user to switch back and forth with ease. Another app that is introduced is the Facebook Messenger app, which is going to see the light of the day on the Windows Phone operating system.
The tech world sees none of the above updates as particularly exciting, but these are the exact kind of updates that Microsoft needs. In order to get a good place in the mobile market, Microsoft needs to take calculated, low risk steps that will help them get great market access. They will also need more and more good apps to attract customers to their mobile phones. This is exactly what they have accomplished with the recent partnerships that they have done. Let us hope that these partnerships will be helpful for Microsoft to improve the sales of their smartphones.
If you wish to know more on the partnership of Microsoft with other hardware companies, you can contact the Windows help and support team.